Opportunities For Business Growth During The Summer Slowdown
As the precision cnc machine shop, our overseas main market is Europe an Northern America, Every year, a lot of our buyers shut down their plants and facilities for a few weeks in the summer. They do so for a variety of reasons — to allow for vacation time, to take care of deferred maintenance, or to retool for the second half of the year.
The sellers have long believed that buyers also ramp down during the summer. Though that was certainly true in the past, in today's digital-driven, ultra-competitive global supply chain, procurement teams can't afford to take any time off. There is no offseason; they source 24/7, every day of the year.
What Should Manufacturers Do During The Summer Slowdown
1.Prepare for upcoming trade shows
The spring trade show busy season has passed, but there are still a few big manufacturing trade shows coming up this fall and winter. Obviously, your packing list will be a bit different if you're exhibiting rather than walking the floor, but you can still make sure you're getting the most out of the event.
Even if you don't have the budget to attend these industry events, there's no rule against interacting with prospects on social media who are there or using the event hashtag.
2. Update all Your Social Media Profiles
If you have a LinkedIn profile, make sure it’s up to date with your latest skills, experience, contacts, endorsements, etc. If you use Twitter or Facebook to connect with your customers, take some time to review your bio and profile description. In general, you want to make sure that all your digital calling cards are accurate, up-to-date, compelling, and loaded with your important keywords.
3. Revisit Your Business Goals
The summer is the perfect midway point to reevaluate your business’ goals for the year. If you made goals at the beginning of the year, pull them out and see how well you’re sticking to them.
Are there any less important tasks that are distracting you from your top-line goals? Do you need to realign your day-to-day tasks with your top business goals?
4.Touch Base With Your Best Contacts
When things get busy, it’s easy to fall out of touch with key clients, colleagues and mentors. Summer is a great time to reconnect. A simple lunch meeting or phone conversation might give you valuable insight on important ways to grow your business.
While you and your employees certainly deserve a break, industrial buyers do not take a break from sourcing during the summer months. By staying focused on your marketing and advertising efforts at this time of year, you can give your company a competitive advantage and connect with more new customers who are looking for the cnc machining parts and cnc machining services vendors.
Worthy Hardware is a CNC manufacturing and sheet metal fabrication company,including CNC machining services,CNC milling services, CNC turning services, laser cutting services and stamping services.Call us +86-76989919645 or email us [email protected] for more discounts for your projects.